Teslio

No we’re not quidding, these party dresses are selling for just £1 each.

Online store Chi Chi London is flogging a few hundred of each design – one a day for five days – from Tuesday in staggered sales at 9am, 12pm, 3pm and 6pm.

Those lucky enough to snap up the bargains will follow in the footsteps of Chi Chi celebrity fans singer Ella Henderson , TOWIE stars Chloe Simms and Sam Faiers and Made In Chelsea’s Georgia Toffolo.

The £1 quid collection includes a blue skater dress, a long Grecian-inspired number and a LBD with a twist.

The firm is the latest to take a hit on prices to increase traffic to their website in the hope shoppers will buy more than what’s on offer.

After all, who can resist a pair of shoes or jewellery to match when your dress costs less than a pair of pants?

The retailer will run their ‘£1 Collection’ offer for five days with a different dress on sale every day from 9am on Tuesday.

But with just a few hundred of each dress on sale you need to be quick.

In fairness, the firm is staggering sales at 9am, 12pm, 3pm and 6pm but it will still be first come, first serve.

It is hoped the dresses, which come in a size 8 to 16, will help push Chi Chi London further into the public psyche.

One of the first online fashion shops to offer such cheap party outfits was OMGfashion.co.uk who had a huge success in 2012 with their 99p outfits.

Three hundred dresses sold out in 15 minutes but the stunt attracted 100,000 new visitors to the site over a weekend, making it a huge commercial success.

But here at the Mirror we won’t buy into a PR stunt.

We wanted to know if the £1 dresses were cheap chic or frightful frocks, so I put them to the test while Fashion and Beauty Editor Didi Danso gives her verdict too....