Teslio

Online Marketing is one of the increasing trends and has become vital ingredient of overall marketing and lead-generation practice for law firms. 

For every startup law firm, understanding the basics of Search Engine Marketing is vital in order to have greater advantages.

What is Search Engine Optimization?

Although it has become a very common term for people who regularly surf on the Internet, but very few know the actual definition of Search Engine Optimization (SEO). It is technique to improve the content of your website in a way that it may easily be found by search engines and appear higher on the results when someone searches for the specific keyword or phrase. 

So from where does a law firm start their search engine marketing strategy? The answer is quite simple as you need a website that is highly search engine friendly. Thus, to have a search engine friendly website, there are various factors you need to analyze before you implement any other marketing activity.

First of all, you need to find, analyze and select a set of keywords that are highly searched in the area of your expertise. Think like a fish in the pond, what would you be searching if you are seeking a law service. 

Once you are done with the selection of important keywords, the very next step is to find how much effort is required to webpages you rank for those keywords. Some keywords seem to be very lucrative, but they can waste your time. For example, a Keyword Lawyer must be having too much competition and will not return with any lead because prospects do not normally search for broader and generalized keywords.

 They usually ask questions generating queries like 'DUI lawyers in Boston. The more words are in your phrase; The narrow will be the focus of your targeted audience. The words like city street name, area of expertise, court type and zip code are a few examples to start on.

The last step is to create content of your website. The content has to be unique, creative, easy-to-navigate, helpful, informative, and your content must also be loved by search engines. Here again is the key keyword. Spare some time to create a video, guide, tutorial, article, news or press release on the topics based on keywords you have selected and then link these content pages to your contact us or call-to-action page. 

Once you learn how to strategize marketing plan, you will soon find a comfort zone and building your visibility. For more help, you can hire some reputable and experience search engine optimizers who can help you build and sustain your law firm authority